About us

Our Story

Ground 0 was born out of the idea that every great movement, trend, and culture begins somewhere, often from nothing—zero. The brand is inspired by the hustle, the struggle, and the resilience found in urban environments. It represents the idea that no matter where you start, you can create something impactful. The name “Ground 0” reflects the brand’s commitment to originality and authenticity. We’re about more than just fashion; we’re about creating a space where art, culture, and community intersect. From the streets to the global stage, Ground 0 is the foundation of a new wave in streetwear, representing those who dare to start from scratch and build their dreams.

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